In celebration of the 40th anniversary of the Intramuros Administration (IA), the government agency tasked with the restoration, development, and promotion of our national and cultural treasures, Korean home entertainment juggernaut LG has donated six brand new (6) LG TVs to the newly-opened Museo De Intramuros in Manila.
The gracious gesture is the latest in LG Philippines’ efforts to support the country’s rich and colorful history using tomorrow’s technology. Just last month, LG also made a similar donation to The National Museum of the Philippines handing over one 65-inch OLED TV (E8), one 55-inch OLED TV (C8) and one 55-inch UHD TV.
LG Philippines also simultaneous unveiled their new line of OLED TV’s during the ceremony presenting a bold new step in technology. LG’s impressive new OLED TVs come equipped with a whole host of exciting new features, such as Deep Learning Technology, ThinQ AI Assistant, and High Dynamic Range that the Museo De Intramuros can use to effectively showcase our proud nation’s history in the best way possible.
Deep Learning technology, through intuitive recognition, allows the TV to understand how to optimize and enhance the picture and sound for any content. The Al then feeds on data and adapts accordingly, giving you the most optimal viewing experience possible. With Deep Learning technology, the LG TV can understand how to display best picture quality from any source and resolution.
LG’s signature ThinQ AI users can now also talk to their TV. With a press of the microphone button on the remote, LG’s ThinQ Al can listen to commands, even those based on an earlier “conversation”. From simple TV controls, weather questions, and even custom follow-up questions based on the initial command, ThinQ Al and its users will be able to carry-on a conversation.
James Deakin, LG’s Brand Ambassador, demonstrated the Al capabilities of the TV in front of everyone in attendance, as he issued commands and questions one after the other.
High Dynamic Range (HDR) is made possible with the help of Dolby Atmos for incredibly realistic sound as the TV intelligently fine-tunes content compatible with Dolby Vision. The TV supports HDMI 2.1, allowing viewers the opportunity to enjoy 4K content at a blazing fast 60 frames per second. The TV also supports automatic low latency mode (ALLM), variable refresh rate (VRR), and enhanced audio return channel (EARC)
And finally, bringing it all together, is LG’s award-winning OLED Panel Technology that works seamlessly with its Deep Learning Technology. The sound quality is boosted by an intelligent algorithm that can up-mix two-channel audio to deliver convincing virtual 5.1 surround sound. Deep Learning significantly improves output by analyzing source content to produce enhanced sound effects in movies, deeper bass in music and clearer voices in sporting events.
LG PH Managing Director Inkwun Heo presided over the momentous occasion in Intramuros, putting emphasis on what culture means to the company as well as citing another important milestone being celebrated this year, the 70th anniversary of diplomatic ties between the Philippines and his native Korea.
“Throughout the seven (7) decades of friendship between the 2 nations, we’ve been championing the importance of culture. We at LG Philippines remain committed in doing our part to preserve and showcase Philippine history.
We hope that through the integration of our industry leading OLED TV technology with riveting historically significant content, we are able to communicate to audiences, both old and new, the importance of Intramuros and Philippine history as a whole”
Of course, there was really no better way to show off the capabilities of the new OLED TVs as well as the champion our national history than having TBA Studios (Heneral Luna, Goyo: Ang Batang Heneral) present a special AVP using the state-of-the-art screens. Director JP Habac and Cinematographer Pong Ignacio from TBA were awe-struck with how vivid the color rendition of the LG OLED TVs was. “Every bit of detail is seen the way it’s supposed to be seen. The dynamic range is really something to behold”, says Habac.
LG’s gracious donation of TV’s will make a fine addition to the Museo De Intramuros and I for one can’t wait to see how they utilize them in showcasing our history in cool and interesting ways. The powerful new innovations are sure to impress and if you’re looking for a TV that’s at the forefront of technology for your establishment or home, the new LG OLED TVs are definitely for you.