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Smart Communications, Tier One Ink Long-Term Partnership
Posted by Yuri Mangahas December 23, 2020

Philippine telecommunications giant Smart Communications Inc. announced a new long-term partnership with SEA Esports and local gaming talent agency Tier One Entertainment in a press event on December 16.

 

The partnership covers the roll-out of collaborative programs, brand activations, as well as the signing of several well-known streamers as Smart and Talk n Text ambassadors. The ambassadors will promote the brand in Smart and Tier One-led events, tournaments, and other third-party activities.

 

Gaming streamer Aeriel Garcia poses with Smart AVP Fidan Medel, Tier One CEO Tryke Gutierrez, and Tier One Sales VP Joanne Llavore.

 

The signed ambassadors are:

 

 

  • Dexie Diaz
  • GHOST Wrecker
  • Christine Samson
  • Junnie Boy
  • CHYSE Wonderland
  • Aeriel Garcia
  • News Express
  • Blink Gaming
  • Nix
  • NikkiNikki
  • Kram Gaming
  • Mabs Gaming
  • Pabbie Gaming
  • Zildjian Gaming

 

 

 

“These are the new faces of celebritydom and star power: gamers. Online personalities with following in the millions, whose gaming streams reach thousands of viewers that tune in day in and day out. Their digital content influences the next generation. And with the help of Smart they can do what they do best, faster, more efficiently, and to even more people,” said Joanne Llavore, Vice President of Sales and Business Acquisition at Tier One.

 

Founded by Tryke Gutierrez and cosplay icon Alodia Gosiengfiao, Tier One Entertainment seeks to revolutionize the esports scene in Southeast Asia through the development of top-caliber talents in the industry. 

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