ASUS Unveils The New Zenfone 4 Series Of Smartphones

With architectures intricately personalized to each Zenfone 4 variant’s personality, ASUS Philippines veered away from traditional practices and revealed each Zenfone 4’s capabilities in more experiential ways than before. The bold but creative move was done in hopes to provide event goers better understanding of each smartphone and how amazing each one is, independently – especially in the realm of mobile photography.

Zenfone 4 and Zenfone Pro

The Zenfone 4 and the Pro models both highlight mobile photography as its main selling point, capitalizing on the rise of budding photographers who want something lightweight to bring with them while traveling and still get great shots. That said, the emphasis lies in the handsets’ rear cameras. The Zenfone 4 features a dual rear camera setup: one is a 12MP lens with a Sony IMX 362 sensor with an F/1.8 aperture lens designed to take bright photos in low light conditions, while the other one is the 120 degree wide angle 8MP lens featured in all the other Zenfone 4 models. The device also has a Qualcomm Spectra 160 image signal processor for faster and smoother focus and zoom times, allowing you to capture moments better and with better color accuracy.

The Zenfone 4 Pro is machined out of a single block of aluminum to make it tough but light on the pocket. The body houses a dual rear camera setup as well. The main lens is 12MP, f/1.7 aperture with ASUS Superpixel engine, PDAF, EIS, OIS, and RAW image support with 8x zoom coupled with a 16MP, f/2.4 secondary rear camera with 2X zoom to give you great photos and a total of 10x zoom capability. The Pro is also the world’s first smartphone to incorporate three Sony image sensors and the ASUS SuperPixel technology to give you great shots in low light.

The Zenfone 4 retails at P28,995 while the Zenfone 4 Pro sells for 39,995 at all ASUS retailers nationwide.

Zenfone 4 Selfie and Selfie Pro

The phone doesn’t skirt around its promise of a selfie-centric device. The 2017 Selfie has two front cameras – the main camera is a 20MP shooter coupled with an 8MP 120-degree side angle lens for turning your selfies into “wefies” or groufies. The ASUS SelfieMaster beautification software is also baked into the device to take better snaps or even when streaming on social media. The 5.5 inch IPS display makes the phone comfortable enough in the hand, an essential feature when taking snaps. A Snapdragon 430 processor paired with 4GB RAM makes the phone snappy when turning on the cameras, but don’t get your hopes up playing too many high-requirement games on it.

The Zenfone 4 Selfie Pro bulks up on the specs compared to its little sibling, which translates to more things you can do with it other than taking selfies. The front cameras consist of a 24MP F/1.8 Sony IMX 362 Duopixel lens and the 8MP 120 degree wide angle to enable the Selfie Pro to take photos with up to twice the light sensitivity, which makes it perfect for capturing moments indoors with little ambient lighting. The Pro version of the device sports a unimetal body unlike the Selfie’s plastic body, giving it a sleeker and sturdier look. Powering the phone is a Snapdragon 625 processor comboed with 4GB RAM for quick response times. Both the Selfie and Selfie Pro come with the latest Android 7.0 Nougat and ZenUI 4.

The Zenfone 4 Selfie retails at 13,995 while the Pro is priced at 18,995.

Zenfone 4 Max

The Zenfone 4 Max packs a beastly 5,000mAh battery capable of powering the phone for 46 hours on standby, and a little over a day of regular use. Not only that, this current generation Max also has the reverse charging capability of its predecessor, allowing you to have the flexibility of having an alternate powerbank in one device. In addition to the massive battery pack, the Max sports three cameras: for the rear set, you have a 13MP camera with Electronic Image Stabilization, and a 13MP 120 degree super wide angle lens while on the front, you have an 8MP lens with LED flash.

For city travellers, the Max is a great phone to consider because you won’t be dependent on a power bank or a wall socket too much, allowing you the freedom to roam around with no real problems. The Zenfone 4 Max retails at an affordable P9,995 and comes in Deep Sea Black, Sunlight Gold, and Rose Pink. The Zenfone 4 Max is now available at all ASUS retail outlets nationwide.